A Word or Five About Our Design

I don't know about you, but I take on many roles. I'm a mother, a daughter (and daughter-in-law), a friend, a surrogate aunt, a wife, a sister-in-law, a business partner, a cousin, a niece. When we started to think about The Equals Project, it was important for us to visually think about the constant straddling that women do. While at the core of our beings, we are equals — equals to men, equals to each other — we often live with one foot on either side of an invisible line. Our logo brings that line to the surface. Equals straddles a solid line, indicative of the many divides we encounter—men/women, work/life, child/mom, abundance/poverty, old/young, privileged/oppressed, expectations/reality etc. It can be a divider, but it can also be a mirror. 

In our minds, while we are always on one side of the line or the other depending on the situation & circumstances, we are never complete without the other side, whether that other side represents an opposing idea or different people. It's the other side that makes us who we are as much as our own side. We are what we are because the dichotomy exists. This brings it back around to The Equals Project's mission and purpose—to widen the discussion about women's experiences. None of us are who we are without the experiences of others, and by understanding others, we gain a deeper understanding of ourselves. We hope that while we all peruse, read, and discuss, coming into contact with stories, opinions, and experiences that are different than, or similar to, our own, we can gain that deeper understanding.

Welcome!

It was a dark and stormy night—no really, it was.  Our boutique creative agency YOU + ME* was in need of a retreat/vision quest/mini sabbatical/whatever you want to call it and we decided the perfect location was Salt Lake City in January.  We weren’t there to seek inspiration at Sundance or on the slopes (though that would have been a solid plan following the storm that blew through town).  Instead, we flew three quarters of the way across the country to attend the Altitude Summit, lovingly referred to as Alt, a design and social media conference that attracts creative powerhouses from all over the country. If you think boondoggle when you hear conference, it might not be obvious why we expected to forge a bold new path for our business from the lobby of the Grand America Hotel.  But forge we did.  It was time to step away from the glare of our computer screens and into the warm glow of shiny notebooks and neon pencils.   We wanted to liberate our brains from practical matters like business taxes and invoicing systems and let our minds wander toward our biggest dreams and grandest plans.  Most importantly, we needed to meaningfully connect—with old pals, new friends, and each other.

Over the course of our four-day trip, we had a blast (um, as you can see), extended our wheelhouse with a few new tricks, and figured out the next step on our never-ending quest to create a business that reflects our values and leads to fulfilling personal and professional lives. We stayed up late into the night discussing the fact that our internet circles are closing, rather than widening, comparing our experiences of the world, and chatting about our desire to connect women to each other in ways that extend beyond what our houses and weddings look like, what we cook for our families, and how we conceive of and present our outer selves. We downed coffee after coffee contemplating the fact that the online world has been one in which women have been framed as tearing each other down rather than building each other up. We lamented the dearth of online content for women that acknowledges that we are more than our outfits, our homes, and our consumption habits.

From that, the Equals Project was born.

And it looks like others have been thinking along the same lines. From the growing "Things I'm Afraid to Tell You" movement among bloggers, to the focus on meaningful gatherings in Kinfolk magazine, to people sharing incredibly thoughtful stories online with the sole intention of helping other people achieve happiness, it's clear that the internet is evolving from a place where we store and showcase our (often-unattainable) goals into a place where we can be real, multi-dimensional people. As we slow down and think about what we are really consuming on the internet, it seems as if we as a society are aching for meaning and process, rather than destinations and results. We hope you will find here a collection of stories, discussions, and art from women across the country (and across the world) that compels you to think, contribute your own stories and thoughts, and most of all, to act.

We are more than what we can cook, we are more than what we can create, more than our makeup, our jewelry, our aesthetic tastes. We are people with complex ideas, and conflicting thoughts, who read, travel, discuss, do, and make. We are people who are influenced and inspired by the women who came before us, and we aspire to create something greater than the sum of our parts.

After many months of work, tellingly accompanied by more grins than swear words, it’s finally time for us to make the Equals Project a reality.  We still have to pinch ourselves a little bit when we think of the talent, the stories, and the passion found among this amazing group of contributors and collaborators.  And we only get more excited when we think of how the Equals Project will be interpreted in print early next year.  We've also taken to jumping up and cheering on an hourly basis when we think about kicking off Equals Does, our philanthropic call to action--money is not the only tool for making a difference in the world.  In a short while, we’ll be announcing our first project representing Equals Does and featuring a series of inspiring projects that share a similar spirit. If you’re interested in supporting the Equals Project, you’re in luck:

• Follow us on facebook and twitter for regular updates
• Share The Equals Project with your friends, family, and every nice person you meet
• Contribute your writing, photography, or video (see submission guidelines)
• Send us a story of how you’ve used your skills, talents, or sheer gumption as a force for good in the world

Let's continue this conversation and get to know each other better, shall we?

Warmly,

Elisabeth & Miya

Filed Away: On Pinterest and Dreams

I am a careful curator of my own digital life, a user and lover of many websites on the Internet. But my Pinterest account was short-lived. One evening, I found myself pining for Bogotá—for its lively, colorful streets—as I scrolled through a photo essay on a travel blog. I made up my mind. This place is next. And since I had recently joined Pinterest, all I had to do was click the “Pin It” button in my browser bookmarks bar—and voilà. My dream destination was pinned. Filed away. Captured. Done.

For a moment, I felt productive.

* * * * *

I had joined Pinterest to see what I was missing. Naturally, I created boards for my interests, from my own photographs of street art to deliciously decrepit abandoned buildings (a board I called “Elegant Ruination”).

But these images were largely ignored by other users: no repins, no likes, no comments.

From the beginning, I saw what people liked: Party ideas. Hairdos. Photographs of luxury bungalows along the sea. Yes, people liked other things too, but when I perused Pinterest in the weeks I had an account, I saw more images from gourmet cupcake recipes and wedding planning blogs than I’d ever seen. And there’s nothing wrong with cupcakes and weddings—I happen to love both—but from the start this visual paradise just didn’t seem like my thing.

But I wanted to enjoy it.

So, giving in to Pinterest’s aspirational world, and my own desires, I added a board of industrial-chic lofts and a complementary board of pretty designer things to put inside my imaginary million-dollar space: Overpriced honeycomb-shaped bookcases at CB2. Lamps and rugs from Room and Board. What the hell, I thought. Let the drooling consumer in me go wild.

Suddenly, I found myself searching interior design blogs for airy spaces with high ceilings, brick walls, and wooden beams; and indoor swings, hammock beds, and hanging egg chairs to pin. While my own photographs of gritty art and urban ruins got little to no attention, these images of my dream domicile were repinned and liked and commented on like crazy.

And so, I observed this process for several weeks.

* * * * *

On my blog, Facebook, and Twitter, I’ve constructed a persona primarily from my own writing and photography. From my creations. Yet Pinterest was different: it encouraged me to shape my digital identity by curating content that was not mine: Marketable representations of goods. Other people’s dreams. Things I will never have. Pixelated perfection, I suppose. And so I swirled in a community of repinners and dreamers, in a Stepford-wifesque reality.

I noticed many users creating travel bucket lists, and at a glance, their boards were shiny and tidy and vibrant. So one evening, I tried the same: I created another board for places I wanted to visit. But the more I pinned images of Colombia and Cuba and Morocco, the more I felt as if I was bottling up experiences that had yet to happen—and may not happen—shaping my hopes and uncertainties into concrete, clickable images and then filing them away.

I once read a piece about bookmarking articles to read later, with the help of tools like Instapaper. It talked about bookmarking as a form of anti-engagement—a moment of fake action, of swift satisfaction: “It provides just enough of a rush of endorphins to give me a little jolt of accomplishment, sans the need for the accomplishment itself.”

I thought about this as I organized stunning images on my boards, some of which were snapshots of cities I had longed to explore. The process was entertaining, but time-consuming and, ultimately, inert. Or, it felt as if I was moving backward—foraging and favoriting, then labeling and archiving. In a way, I was doing something. And yet the more I pinned, the more I felt further disconnected from doing itself—a step in the opposite direction from the image, the idea, the what-if I had pinned.

When I realized I had been sitting upright in bed, pinning and accumulating “things” for three hours, I deleted my account.

Sure, I was collecting things in an online space. But it still felt like clutter, fit for shoe boxes under my bed. And with Pinterest, my aspirations no longer floated in my head. They were right there: discoverable, pinnable, and recyclable by others.

Aren’t my dreams supposed to be elusive? Unable to be bookmarked?

I don’t doubt Pinterest is fun and effective if you use it in a way that works for you. But it felt strange, even meaningless, to compartmentalize and file away my dreams. Yes, I am a planner and organizer—and an active curator of my digital life.

But at some point, I just had to stop.

Being "Camera-ready"

I had just gotten braces when I went to Europe for the first time with my family. There’s an entire photo album---with acetate sticky pages and all---of me looking awkwardly lanky and oddly unhappy in four weeks’ worth of posed shots: beside the Grand Canal, in front of the Coliseum, atop the Eiffel Tower, and below ground in salt mines of Austria. I didn’t want to smile and reveal a mouth full of metal and I hadn’t yet seen Tyra Banks preach the value of the “smise” (smiling with one’s eyes) on reality TV. And this was at a time when only a handful of people would see the glossy prints we had to wait two days for and pick up from the drugstore. I sometimes wonder what fourteen-year-old me would have done if there were the promise (or threat) of family photos on Facebook.

To bemoan the pressure young people must increasingly feel to be “camera-ready” for social media risks falling in the category of “good ol’ days” nostalgia. And as an adult with a personal blog as well as my own array of social media accounts (and a compulsion to document life), it also risks condescension.  In other words, feeling self-conscious and controlling one’s public image is not a new phenomenon. And getting over that feeling or letting go of control are not challenges reserved for the young.

Even now, I look at photos of my beautiful mother with me as a baby, images so fondly ingrained in my mind, and catch myself trying to compose myself for family shots with my son---hoping that he too will one day look back and think "look at me and my beautiful mother." If I look at a photo of myself holding the baby, fresh from sleep, with bed-head and pillow wrinkles still pressed into my cheek, I am apt to cringe and tempted to say "delete"---always seeing the images through the eyes of an imagined audience. But with the passage of time (even days), I find that my vanity fades and I see how valuable these candid captured moments are.

What feels new is that these challenges of being "camera-ready" must be (or at least now tend to be) met so often, even hourly. With blogs and social media, everything is documented and shared. The playground and the cafeteria extend into the living room; and if you're not the one telling your story, somebody else probably will be.

The cynic points to the unsavory image of pre-teens vamping in Facebook profile pictures, hoping to get more “likes,” or the attention (or envy) of others; the optimist talks about things like community, memory, and hobby (and maybe mumbles something about phases and trends).

At its most benign, the hundreds of photos we take with our phones test the limits of our hard-drives, but there are other more troubling consequences as the reach and the size of one's imagined audience grows.

French theorist Michel Foucault talks about the Panoptican effect whereby the threat of being observed at any given time leads us to self-police (control, inhibit, regulate) our behaviors to fit social norms. Essentially he argues that we internalize the expectations (or desires) of others, with dangerous results for those who fall outside the norm.

There's no resolution to this. There's no "outside" from social pressure. So I suppose the only goal can be mitigation. I wonder sometimes what I might say to a daughter. How does one advise someone to put down the camera phone for a while and just enjoy the moment? To stop waiting for that imaginary audience's approval? It’s something I could be better at, too.

[image by Brooke Fitts]